The difference

A brand collection is a set of disconnected marks. An intellectual estate is a governed, extensible system with enforceable continuity and controlled licensing.

Estate characteristics

• Registries that define what exists
• World hubs that anchor canon
• Platforms that deliver products
• Licensing rules that prevent dilution

Stewardship principle

Only what is operational, documented, and repeatable is released into the current version.

CTA: Use the WooCommerce catalog as a controlled activation layer—one category at a time.